电力市场营销与供电所管理

Power Marketing and Power Station Management

电力市场营销与供电所管理

ISBN: 978-981-14-5974-0 Date of Publication: 2020

Preface

With the innovation of science and technology and the progress of social development, people's living standards have been qualitatively leapfrogged. At the same time as social development, the traditional power marketing and management model have no longer met the needs of the current power market. It is necessary to make certain reforms and innovations in the power marketing management in order to meet the current social development needs.

This book consists of seven chapters. The introduction first briefly introduces the development status and future of China's power industry, an overview of the power market and power marketing, and smart grid and power company marketing management innovation. The content of the power market, power marketing, power marketing management, power marketing project management, business management of township power stations, and smart power marketing management are explained in the back. This book is based on the basic principles of advancing with the times, and insists on the Marxist dialectical thinking of linking theory with practice. In addition to the basic power marketing theory, it also involves the application of a large number of innovative technologies such as smart grids and power marketing management. The effect of marketing services brought some guidance, and we hope this book can provide reference opinions to the majority of the power industry staff.

前言

随着科学技术的创新，社会发展的进步，人们的生活水平得到了质的飞越。社会发展的同时，传统的电力市场营销及管理模式已经不符合当下电力市场的需要，要对电力市场营销管理做出一定的改革创新，这样才能够满足当前的社会发展需要。

本书共七章，绪论部分先简单介绍了我国电力行业发展现状与未来、电力市场与电力市场营销概述以及智能电网与电力企业营销管理创新。后面重点阐释了电力市场、电力市场营销、电力市场营销管理、电力营销项目管理、乡镇供电所的营业管理与智能电力营销管理的内容。本书本着与时俱进的基本原则，坚持理论联系实践的马克思主义辩证思想，除基本的电力市场营销理论外，还涉及大量智能电网与电力营销管理等创新技术的应用，以期为电力企业的营销服务效果带来一些指导作用，也希望本书能给广大电力行业工作人员带来参考性意见。

Editor-in-Chief

江毅

Yi Jiang, male, the Han nationality, born in Minhou, Fujian Province in October 1976, bachelor degree, deputy general manager of Pinghe County Power Supply Company of the State Grid, National Registered Cost Engineer, Grade II Construction Engineer, Senior Engineer. In the past 20 years, he has worked in the dispatching office, design office, industry expansion project department, marketing department, operation monitoring center, and Zhangpu County Power Supply Company of Zhangzhou Power Supply Company. He is familiar with technical and economic cost, project management, and marketing expansion. Zhangzhou Municipal Work Committee "Excellent Communist Party Member", Zhangzhou Power Supply System "Top Ten Models of Professional Ethics", Zhangzhou Electric Power Bureau System "Top Ten Models", "Top Ten Smiling Ambassadors" and other honorary titles.

江毅，男，汉族，1976.10，福建闽侯，本科学历，任国网平和县供电公司副总经理，国家注册造价工程师、二级建造师，高级工程师，工作20年来，在漳州供电公司调度所、设计所、业扩项目部、营销部、运营监测中心、漳浦县供电公司工作，对技经造价、项目管理、营销业扩等领域较为熟悉，荣获漳州市直机关工委“优秀共产党员”、漳州供电系统“十佳职业道德模范”、漳州电业局系统“十大标兵”、“十佳微笑大使”等荣誉称号。

郑颖雅

Ying-Ya Zheng, female, the Han nationality, born in Zhangzhou, Fujian Province in September 1980, bachelor degree. She is currently working as a middle management at Marketing Department of State Grid Zhangzhou Power Supply Company, National Registered Construction Engineer, Economist. Since joining the work in 2002, she has worked in the power distribution department, substation maintenance department, and marketing department of Zhangzhou Power Supply Company, and has done some research in professional fields such as marketing management, intelligent power consumption, energy efficiency management, and market development.

郑颖雅，女，汉族，出生于1980年09月，福建漳州人，大学本科学历，现任国网漳州供电公司营销部中级管理师，国家注册二级建造师，经济师，自2002年参加工作以来，先后在漳州供电公司配电部、变电检修部、营销部工作，对营销管理、智能用电、能效管理、市场开拓等专业领域有一定研究。