Preface

Management is the product of human society's collaborative labor and common life. It is accompanied by the production and public life of human society. Management is the sum of planning, organization, leadership, and control activities performed by managers in order to effectively mobilize and use various resources to form organizational goals under certain circumstances and conditions. However, with the rapid development of the social economy and the constant changes in the international situation, the development of enterprises needs to consider more and more new requirements. In the daily operation of an enterprise, business management is an important part of it and plays an important role in the development of the enterprise. Therefore, in the new situation, in-depth study of the development of business management is of great significance to explore its future development direction. In the current business management of enterprises, the lack of information management awareness will gradually fall behind and be eliminated in the increasingly fierce market competition, so it is particularly important to explore the future development direction of business management and study new management models.

This book will elaborate on management review, business management innovation, business management information, visual analysis of the frontiers of the evolution of business management disciplines, and market-oriented business management O2O service models.

前言

管理是人类社会协作劳动和共同生活的产物，是人类社会的生产和公共生活相伴而生的。管理就是管理者在一定的环境和条件下，为了有效动员和运用各种资源从而形成组织目标而进行的计划、组织、领导和控制等项活动的总和。然而随着社会经济的快速发展，国际形势的不断变化，企业的发展需要考虑越来越多新的要求。在企业日常运行中，工商管理是其重要的组成部分，在企业发展中有着重要的地位。所以新形势下，深入研究工商管理的发展，对于探索其未来进一步的发展方向有着重要的意义。在当前所述企业工商管理落后，缺乏信息管理意识，在日益激烈的市场竞争中会逐渐落后并被淘汰，所以探索工商管理的未来发展方向，研究新的管理模式，显得尤为重要。

本书将对管理学综述、企业管理创新、企业管理信息化、工商管理学科演进前沿热点的可视化分析、面向市场主体的工商管理O2O服务模式等方面进行一定的阐述。