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Agricultural Products Processing and Marketing
农业产品加工与市场营销
ISBN: 978-981-17-0565-6     Date of Publication: 2020

Preface

The processing of agricultural products is an important part and foundation of food science and technology and the development of food industry. It is also an integral part of the field of agricultural science and technology. Its development status indicates the degree and level of a country’s economic and cultural development. It is not only very important for the current national economic development, but also directly affects the future. Especially in the case of increasing output and sufficient supply of major agricultural products in China, the processing and transformation of agricultural products is of great significance for promoting agricultural development, increasing the added value of agricultural products, revitalizing the agricultural economy, prospering the market and improving people’s living standards.
    Agricultural commercialization is not only a problem that many developing countries are facing in the process of agricultural transformation, but also a hot issue in China’s economic transformation. Agricultural commercialization is a transition process from self-sufficient production to commodity production oriented to meet market demand. From a new perspective, this paper analyzes the latest trend of the work of “agriculture, rural areas and farmers” in China, and organically integrates the traditional industry of agriculture with modern e-commerce. Through the new technology, the research and development of “whole process based agricultural e-commerce mode and platform architecture” is proposed, and the key technologies of agricultural e-commerce support system are tackled to realize the real-time collection of agricultural information, real-time monitoring and intelligent management of agricultural production, real-time collection and intelligent monitoring of agricultural product traceability information. So that farmers can complete most financial transactions and enjoy modern agricultural financial services. The realization of these technologies is conducive to improving the competitiveness of agricultural enterprises and the ability of government supervision, so as to accelerate the modernization of agricultural and rural areas. Due to the limited experience of editors, there may be mistakes and omissions in this book. Readers are welcome to understand and correct them.


前 言

农产品加工是食品科学技术与食品工业发展的重要组成部分和基础,也是农业科技领域不可分割的重要组成部分,它的发展状况标志着一个国家经济文化发达程度和水平,不但对当前国家经济发展十分重要,而且直接影响未来。特别是在我国主要农产品产量不断提高、 供应充足的情况下, 农产品加工和转化对促进农业发展、提高农产品的附加值、 振兴农业经济、 繁荣市场和提高人民生活水平具有重要意义。
       农业商品化是众多发展中国家农业转型过程中正面临的一个问题,也是我国经济转型中的一个热点问题。农业商品化是农业由自给自足式的生产向以满足市场需求为导向的商品式生产过渡的过程。本文以“新”的视角,探析了我国“三农”工作的最新动向, 把农业这一传统产业与现代化的电子商务有机融合。 通过新的技术,提出研究与开发“基于全过程的农业电子商务模式与平台架构”,攻关农业电子商务支撑体系的关键技术,实现对农业信息的实时采集、农业生产的实时监控和智能化管理、农产品溯源信息的实时采集和智能监控,让广大农民“人不出村、足不出户”就能完成大多数金融交易,享受现代的农业金融服务,这些技术的实现有利于提升农业企业竞争力和政府监管能力等,以加快推进农业农村现代化。由于编者经验有限,本书可能会出现错漏,请广大读者谅解和指正。

Editor-in-Chief

Xin-Ting Shu, female, the Han nationality, bachelor’s degree, certified agriculture planner, born in Jinhua City, Zhejiang Province in July 1970. In 2005, she graduated from China Tropical Agricultural University. In 2016, she won the title of honor award: 2016 Excellent Prize for papers of Small Crop and Large Industry of Ministry of Agriculture. She once worked in the Chinese Academy of Tropical Agricultural Sciences, engaged in scientific and technological innovation service management. Now, she is working in the overall brand management committee of the quality association of Hainan Province.


舒欣婷,女,汉族, 1970 年 7 月生,浙江金华人,本科学历。注册农林规划师, 2005年毕业中国热带农业大学, 2016 年获得荣誉奖励名称: 2016 年农业部小作物大产业征文优秀奖,曾任职于中国热带农业科学院,从事科技创新服务管理工作。现任职于海南省质量协会全面品牌管理委员会委员。

Guang-Ye Wang, female, the Han nationality, bachelor’s degree, CPC member, born in Lijin County, Dongying City, Shandong Province in October 1980. She took part in work in 2000. She is now deputy director of the Agricultural Comprehensive Service Center of Yanwo Town, Lijin County. Over the years, she has devoted herself to the first line of agricultural and rural production at the grass-roots level, insisting on the combination of theory and practice. She is familiar with agricultural and rural laws and regulations and other relevant policies. She actively explored and studied the promotion and application of new agricultural technology, new products, agricultural product processing and marketing. She devoted herself wholeheartedly to the cause of agriculture and rural areas, made some achievements in her work, and won the praise of local farmers.


王光叶,女,汉族, 1980 年 10 月生,中共党员,山东省东营市利津县人,本科学历, 2000 年参加工作。现任职利津县盐窝镇农业综合服务中心副主任。多年来,一直全力以赴投身在基层农业农村生产第一线,坚持理论联系实际,理论与实践相结合。熟悉农业农村法律法规等相关政策。积极探索研究农业新技术,新产品,农产品加工与市场营销等方面的推广与应用。全心全意投身于广大的农业农村事业中,工作中取得一定成绩,获得当地农民朋友的一致好评!