Preface

With the continuous update and popularization of network technology, new media has become a landscape that can not be ignored in today’s world. Although the Internet is only 40 years old since its birth, apanet, which was first established by Americans in 1969, only connects four hosts. But nowadays, various new media devices such as personal computers, smart phones, readers, smart watches, smart glasses and other new media devices have been widely used and popularized all over the world, playing an increasingly important role in modern social life.
    Whether it is in the crowded portal website, or in the social networking site where everyone has a microphone, whether it is to spread information, express oneself, or study, work, entertainment and leisure, the “flat world” constructed by the Internet has deeply changed the world’s politics, economy, military, culture, science and technology, media and many other fields. It also provides a new way of interaction, life style and even thinking mode for the individuals of the Internet all over the world.
    As far as China is concerned, in June 2006, the number of Internet users in China surpassed that of the United States, becoming the country with the largest number of Internet users in the world. As of June 2015, the number of Internet users in China reached 668 million, with the Internet penetration rate of 48.8%, including 594 million mobile Internet users. With the characteristics of massive information, interactive communication, cross space communication, anytime and anywhere connectivity, the Internet has become the digital lifestyle of nearly 50% of Chinese people, and has become one of the biggest mutagenic factors affecting today’s Chinese society, including the field of news communication.
    The author has consulted many references and finally completed this book. Here, I would like to express my sincere thanks to the author of this book. In addition, due to the limited time and energy of the author and the lack of knowledge reserve, there will inevitably be deficiencies in the book. Readers and colleagues are invited to give criticism and correction.

前 言

随着网络技术的不断更新与普及，新媒体成为当今世界发展变革图景中一道不可忽视的风景线。 虽然互联网诞生至今不过四十余年， 1969 年美国人最早创建的阿帕网仅仅连接了四台主机，但如今个人电脑、智能手机、阅读器、智能手表、智能眼镜等各式各样的新媒体设备已在全球得到了广泛的应用与普及，在现代社会生活中扮演着越来越重要的角色。
      无论是在人流如梭的门户网站， 还是在人以群分、 人人都有麦克风的社交网站，无论是传播信息、表达自我，还是学习工作、娱乐休闲，互联网构筑起的“平的世界”深深地改变着世界的政治、经济、军事、文化、科技、传媒等诸多领域，也为全世界互联网的个体提供了一种全新的互动方式、生活方式乃至思维方式。
     就中国而言， 2006 年 6 月中国的网民规模就超过了美国，成为全球网民人数最多的国家，截至 2015 年 6 月，中国网民规模达 6.68 亿，互联网普及率为 48. 8%，其中手机网民规模达 5.94 亿。海量的信息、交互的沟通、跨时空的传播、随时随地的联通等特点使互联网成为近五成中国民众的数字化生活方式，也成为影响当今中国社会包括新闻传播领域最大的致变性因素之一。
     笔者查阅了多篇参考文献终于完成此书，在此给予文献作者最真诚的感谢。此外，由于笔者的时间和精力有限、知识储备有所欠缺，书中难免会存在不足之处，敬请各位读者及广大同行给予批评指正。