Preface

In December 2015, with the approval of Fujian Provincial Education Department’s Minjiaoke [2015] No. 88 Document, our university officially established Fujian University Humanities and Social Sciences Research Base: International Business Research Center of Quanzhou University of Information Engineering as a provincial scientific research and innovation platform. The main research directions are: local international business development research; cross-border e-commerce development research, affiliated to the school of economics and management. Over the past four years, in accordance with the objectives of the project and the requirements of relevant documents, the international business research center has implemented various construction tasks and plans, established research institutes, equipped with scientific research personnel and equipment, rationally used research funds, and made great efforts to carry out research projects.
   According to the talent training ability and plan determined by the project, in accordance with the school running orientation of serving local economy and the training target orientation of applied talents, the Research Center encourages researchers to go deep into local economic practice, study the problems existing in local economic development, and carry out a large number of countermeasures research, and lead the students to participate in the tutor’s project research, integrate the research results into the teaching process, and strive to promote the teaching level with scientific research work.

  This book is a phased research achievement of the research platform, including more than 60 papers, which can be divided into two directions:
   Direction 1: research on the development of cross-border e-commerce, including research on general issues of cross-border e-commerce development, research on regional cross-border e-commerce development, and Research on cross-border e-commerce development of industries and enterprises;
   Direction 2: international business development research, including regional international business development research and industry, enterprise international business development research two sub projects.

前 言

2015 年 12 月，经福建省教育厅闽教科[2015]88 号文批准立项，我校正式建立福建省高校人文社科研究基地泉州信息工程学院国际商务研究中心，作为省级科研创新平台，主要的研究方向确定为：地方国际商务发展研究；跨境电子商务发展研究，挂靠经济与管理学院。四年多来，国际商务研究中心按照立项的目标和相关文件的要求，落实各项建设任务和计划，设立研究所，配备科研人才与设备，合理使用研究经费，努力开展课题研究，已经取得较丰硕的成果。
        根据本项目所确定的人才培养能力和计划，按照我校服务地方经济的办学定位和应用型人才的培养目标定位，本研究中心鼓励研究人员深入地方经济实践，研究地方经济发展存在的问题，开展大量的对策研究。并且带领在校生，参加导师的课题研究，把研究成果融入教学过程，努力以科研工作促进教学水平提升。
       本书是该研究平台的阶段性研究成果，包括论文 60 余篇，可以分为两个方向：
       方向一：跨境电商发展研究，包括跨境电商发展一般问题研究、地区跨境电商 发展研究和行业、企业跨境电商发展研究三个子项目；
       方向二：国际商务发展研究，包括地区国际商务发展研究和行业、企业国际商务发展研究二个子项目。