Preface

In recent years, the accelerated flow of trade, investment, capital, services, information, technology, data and intelligence has become the new normal of the global economy. Global flows in these areas are expected to account for 50% of global GDP by 2025. Under the background of this era, enterprises need to develop new strategies and measures to improve their operation and management innovation ability. In today’s highly competitive but closely connected global market, enterprises not only need to make good use of their tangible resources, but also need to organize, coordinate and manage all kinds of resources. For enterprises, the global linkage and development of the market provides a lot of opportunities for them to build, acquire and use new technologies. However, from these opportunities to maximize the economic benefits of enterprises is facing great challenges. Therefore, it is particularly important for enterprises to establish a feasible operation and management innovation system to guide and promote the development, utilization and upgrading of new technologies. In the field of operation and management innovation, there are many important issues to be solved by scholars and entrepreneurs. The purpose of this book is to find out some urgent problems through the analysis of the current situation of modern enterprise operation and management innovation, so as to solve them through corresponding ways, so as to effectively guide and promote the development of enterprise operation and management innovation.

前 言

近年来，贸易、投资、资本、服务、信息、技术、数据和智力在全球范围内的加速流动成为全球经济的新常态。 预计到 2025 年， 这些领域的全球流动将占到全球GDP 的 50%。在这一时代背景下，企业需要制定新的战略和措施来提升其经营与管理创新能力。在当今竞争异常激烈却又紧密相连的全球市场中，企业不仅需要利用好其有形资源，更重要的是组织、协调和统筹管理好各种资源。对于企业而言，全球化联动和发展的市场为其构建、获取和利用新技术提供了大量的机会。然而，从这些机会中实现企业经济效益的最大化面临巨大挑战。因此，建立可行的经营与管理创新体系，进而指导和促进新技术的开发、利用和升级对于企业尤为重要。在经营与管理创新领域，有许多重要的课题需要学界和企业家去解决。本书的编写旨在通过对现代企业经营与管理创新现状的分析，找出一些亟需解决问题，从而有针对性地通过相应的途径进行解决，以此来达到有效指导并促进企业经营与管理创新发展的目的。