Preface

Under the promotion of social economy, the new media developed through digital technology, network technology and mobile technology has a huge impact on the traditional media. Accelerating the popularization and application of new media technology and the infrastructure construction of digital radio and television will consolidate and expand the party’s position of public opinion propaganda, improve the quality and level of public service, and promote the vigorous development of related industries. The research on the development and application of radio and television technology in the digital media era highlights the application of innovative technology in the digital media era, and is close to the reality and frontier of the development of digital media technology. This book introduces the basic concepts and technical characteristics of new media technology elements based on digital technology. The content of the book is concise, novel and practical, and the principle is simple in theory and easy to understand.

前 言

在社会经济的推动下，通过数字技术、网络技术以及移动技术发展起来的新媒体对传统媒体产生了巨大冲击。加速进行新媒体技术的推广应用，加快数字化广播电视的基础建设，必将巩固和拓展党的舆论宣传阵地，提高公共服务质量与水平，促进相关产业的蓬勃发展。数字媒体时代的广播电视技术发展与应用研究突出数字媒体时代的创新技术应用，紧贴数字传媒技术发展现实和发展前沿。本书介绍了以数字技术为基础的各新传媒技术要素的基本概念和技术特点。 全文内容精简、 新颖、实用，原理深入浅出，通俗易懂。