Preface

Over the past 40 years of Reform and Opening Up, a number of large enterprises and entrepreneurs have emerged throughout the country and even all over the world. The construction of corporate culture keeps pace with the reform, keeps pace with the times, inherits and innovates, and forms a unique brand of corporate culture. With the changes of the times and the inheritance of culture, it has once again become a bright constellation in the business world. They inherit the essence of culture and the fine tradition of modern businessmen, and are widely concerned with their strong sense of social responsibility, broad international vision and strong sense of innovation. This book has theoretical analysis, and systematically expounds the meaning, type, structure, function, evolution law and communication mode of enterprise culture construction; and it also has strong operability, and describes in detail the implementation and skills of modern enterprise culture construction.

前 言

改革开放四十多年来，全国涌现出一批在全国甚至全世界都有影响的大企业和大企业家，企业文化建设与改革同步，与时代同行，继承与创新，形成了独具特色的企业文化品牌，随着时代的变迁和文化的传承，再次成为商界璀璨的星座，他们继承文化的精髓和近现代商人的优良传统，以其强烈的社会责任感、开阔的国际化视野和强烈的创新意识受到广泛关注。本书既有理论分析，系统阐述了建设企业文化的含义、类型、结构、功能和演进规律及传播方式；又有很强的可操作性，详细描述现代企业文化建设实施及技巧。