Preface

With the deepening of the reform and opening-up policy, the market economy continues to develop, especially the city’s circulation function has further highlighted the multi-functional role of the city. These have brought new vitality to urban economic and social development. The content and scope of urban planning have become more extensive. In addition, the commercialization of housing and the rise of the real estate industry, especially the implementation of the system of compensated land-use, will inevitably have a major impact on urban planning and planning management.
        Urban planning can no longer rely solely on national economic planning. We must change the static concept of planned economy and establish a dynamic market economy concept. The content of urban planning should not be limited to the physical space layout, but should also focus on comprehensive research on urban economic development and social development. The practice of urban planning should not only focus on the urban area itself, but should also focus on regional concepts and study urban development from a certain area.
        Urban planning should be the leading force in the process of changing the city. Urban planning locates the nature of the city, determines the direction of urban development, guides the development of the city both at the macro level and at the micro level, and guides the development behavior of developers. Urban planning occupies the dominant position, and the city can move forward in a healthy and rapid manner. With the rapid advancement of urbanization, urban infrastructure is becoming more and more perfect, and ecological environment construction is becoming a common practice. The construction and development of cities has become the main driving force for China’s rapid progress towards modernization, internationalization and ecologicalization. Real estate companies have taken measures to shape the brand image of Chinese real estate. Faced with the wave of urbanization, China has finally achieved a win-win situation for developers and home buyers.

前 言

随着改革开放政策的深入，市场经济不断发展，特别是城市的流通职能进一步突出城市多功能作用日益加强。这些给城市经济社会发展带来了新的活力，城市规划的内容和范围也更加广泛。加上住宅商品化和房地产业的兴起特别是有偿使用制度的实施对城市规划编制和规划管理工作必然产生重大影响。
        城市规划的依据不能再完全靠国民经济计划，必须改变静态的计划经济观念，树立动态的市场经济观念。城市规划的内容，不能局限于物质空间布局，而要树立全面研究城市经济发展、社会发展的综合观念城市规划的实践，不能光靠集中在市区本身，更要树立从一定地区范围来研究城市发展的区域观念。
       改变城市的主导力量应该是城市规划，规划定位城市的性质，决定城市发展的方向，既在宏观层面又在微观层面指导城市的发展，并指导开发商的开发行为。只有在城市规划占据主体地位，城市才能健康迅速的向前发展。伴随着城市化的快速推进，城市基础设施日趋完善，生态环境建设蔚然成风，城市的建设与开发已经成为中国快速向现代化、国际化、生态化方向迈进的主动力。房地产企业采取措施，塑造中国房地产的品牌形象、迎接中国如何面对城市化浪潮，最终实现开发商、购房者双赢。