Management is the product of human society's collaborative labor and common life. It is accompanied by the production and public life of human society. Management is the sum of planning, organization, leadership, and control activities performed by managers in order to effectively mobilize and use various resources to form organizational goals under certain circumstances and conditions. However, with the rapid development of the social economy and the constant changes in the international situation, the development of enterprises needs to consider more and more new requirements. In the daily operation of an enterprise, business management is an important part of it and plays an important role in the development of the enterprise. Therefore, in the new situation, in-depth study of the development of business management is of great significance to explore its future development direction. In the current business management of enterprises, the lack of information management awareness will gradually fall behind and be eliminated in the increasingly fierce market competition, so it is particularly important to explore the future development direction of business management and study new management models.

This book will elaborate on management review, business management innovation, business management information, visual analysis of the frontiers of the evolution of business management disciplines, and market-oriented business management O2O service models.

前言

管理是人类社会协作劳动和共同生活的产物，是人类社会的生产和公共生活相伴而生的。管理就是管理者在一定的环境和条件下，为了有效动员和运用各种资源从而形成组织目标而进行的计划、组织、领导和控制等项活动的总和。然而随着社会经济的快速发展，国际形势的不断变化，企业的发展需要考虑越来越多新的要求。在企业日常运行中，工商管理是其重要的组成部分，在企业发展中有着重要的地位。所以新形势下，深入研究工商管理的发展，对于探索其未来进一步的发展方向有着重要的意义。在当前所述企业工商管理落后，缺乏信息管理意识，在日益激烈的市场竞争中会逐渐落后并被淘汰，所以探索工商管理的未来发展方向，研究新的管理模式，显得尤为重要。

本书将对管理学综述、企业管理创新、企业管理信息化、工商管理学科演进前沿热点的可视化分析、面向市场主体的工商管理O2O服务模式等方面进行一定的阐述。

Culture is the bloodline and spiritual home of a nation. Nowadays, cultural status and role are more obvious. It is an important source of national cohesion and creativity, an important factor of comprehensive competitiveness, and an important support for economic development. With the continuous development of economic globalization and modernization of science and technology, the competition among various ethnic groups is not only a competition of science and technology and economy, but also a competition of culture. The role of cultural soft power has become increasingly apparent. Deepening the reform of the cultural system and promoting the prosperity of socialist culture in the new era are related to the development of socialism with Chinese characteristics and the great rejuvenation of the Chinese nation. In the 21st century, the cultural industry is emerging as a new economic form, and various ethnic minorities are developing their own cultural industries. The huge economic value generated by the cultural industry has been recognized by many countries. As a new economic form, the cultural industry is rising strongly. In developed countries, the cultural industry has become the focus and pillar industry of the social economy. In the process of global economic integration, the cultural industry, as a rising industry, has shown strong vitality for development, and has been highly valued by governments of various countries. The global cultural market has continued to expand.

Therefore, with the rapid development of the cultural industry, this book analyzes the folklore and art development of ethnic minorities from the content of seven chapters. The development of the cultural industry in the frontier regions of the western part of China can promote local social and economic development and is conducive to national unity and equality. Therefore, the development of the cultural industry of ethnic minorities must keep pace with the times, and find out a development model and road that suits them according to local conditions. The rich cultural resources of ethnic minorities are conducive to the development of their characteristic cultural industries. The development of ethnic cultural industries is conducive to the development of China's overall economy and plays an important complementary role in Chinese culture.

前言

文化是民族的血脉和精神家园，现在，文化地位和作用更加明显，它是民族凝聚力和创造力的重要来源、也是综合竞争力的重要因素、更是经济发展的重要支撑。在经济全球化与科技现代化不断发展的今天，各民族之间的竞争，已不仅仅是科技、经济的竞争，而更多的是文化的竞争，文化的软实力作用已越来越明显。在新时期深化文化体制改革、推动社会主义文化大繁荣，关系到中国特色社会主义的发展，关系到中华民族伟大复兴。二十一世纪，文化产业作为一种新的经济形态正在崛起，各少数民族也在发展自己的文化产业。文化产业所产生的巨大经济价值已经被众多国家所认同，文化产业作为一种新的经济形态正在强劲的崛起，在发达国家，文化产业已经成为社会经济的重点和支柱产业。全球经济一体化过程中，文化产业作为一种朝阳产业，呈现出发展的旺盛生命力，得到各国政府的高度重视，全球文化市场不断扩大。

因此，在文化产业快速发展的今天，本书从七章内容对少数民族民俗及艺术发展进行详细的分析。我国的西部的边疆地区文化产业的发展能促进当地的社会与经济的发展，有利于民族的团结和平等。所以，少数民族文化产业的发展必须与时俱进，因地制宜找出一条适合自己的发展模式与道路。少数民族丰富的文化资源，有助于其发展特色的文化产业，少数民族文化产业的发展，有助于我国整体经济的发展，对中华文化的起到重要的补充作用。

State-owned enterprises are an economic form that has existed in China for a long time. They are the economic pillars of the ruling party's public governance. They are the backbone of the development of socialism with Chinese characteristics. The construction industry is the vanguard of domestic infrastructure construction, and also a pioneer of the "going out" strategy and the "Belt and Road" construction. The Nineteenth National Congress of the Communist Party of China has made a series of major deployments on the construction of a modern economic system, especially "strengthening the construction of infrastructure networks such as water conservancy, railways, highways, water transport, aviation, pipelines, power grids, information, logistics, etc." Entered a period of important strategic opportunities.

State-owned enterprise corporate culture and party building are unique characteristics of China's state-owned enterprises, a characteristic product of the combination of China's political and economic forms, and an important link to ensure political, economic, and social stability. General Secretary Xi Jinping emphasized that comprehensively and strictly governing the party and strengthening party building are not special, there are no exceptions in state-owned enterprises, they can only be strengthened and not weakened. Therefore, this book comprehensively expounds and analyzes the party building and human resource management of state-owned construction enterprises from the contents of six chapters, analyzes the current state-owned enterprise culture and the main constraints of party building work in state-owned construction enterprises, explores solutions, and strengthens the party's leadership. It is of great significance to explore the innovation of the theoretical system of party building work at the grassroots level and lead the better development of construction enterprises.

前言 

国有企业是我国一直以来就存在的经济形态，是执政党进行公共治理的经济支柱，是中国特色社会主义发展的中坚力量。建筑行业是国内基础设施建设的排头兵，也是“走出去”战略和“一带一路”建设的先行者。党的十九大曾关于建设现代化经济体系做了一系列重大部署，特别是“加强水利、铁路、公路、水运、航空、管道、电网、信息、物流等基础设施网络建设”等，使建筑业进入了重要的战略机遇期。

国企企业文化及党建是我国国有企业独有的特色，是我国政治形态和经济形态相结合的特色产物，也是保障政治、经济和社会稳定的重要纽带。习近平总书记强调，全面从严治党、加强党的建设在国有企业没有特殊、没有例外，只能加强，不能削弱。因此，本书从六章内容对国有建筑企业党建与人力资源管理进行全面阐述与分析，深入剖析当前国企文化及党建工作在国有建筑施工企业的主要制约因素，探究解决方法，对强化党的领导，探索基层党建工作理论体系创新，引领建筑施工企业更好的发展具有重要意义。

With the innovation of science and technology and the progress of social development, people's living standards have been qualitatively leapfrogged. At the same time as social development, the traditional power marketing and management model have no longer met the needs of the current power market. It is necessary to make certain reforms and innovations in the power marketing management in order to meet the current social development needs.

This book consists of seven chapters. The introduction first briefly introduces the development status and future of China's power industry, an overview of the power market and power marketing, and smart grid and power company marketing management innovation. The content of the power market, power marketing, power marketing management, power marketing project management, business management of township power stations, and smart power marketing management are explained in the back. This book is based on the basic principles of advancing with the times, and insists on the Marxist dialectical thinking of linking theory with practice. In addition to the basic power marketing theory, it also involves the application of a large number of innovative technologies such as smart grids and power marketing management. The effect of marketing services brought some guidance, and we hope this book can provide reference opinions to the majority of the power industry staff.

前言

随着科学技术的创新，社会发展的进步，人们的生活水平得到了质的飞越。社会发展的同时，传统的电力市场营销及管理模式已经不符合当下电力市场的需要，要对电力市场营销管理做出一定的改革创新，这样才能够满足当前的社会发展需要。

本书共七章，绪论部分先简单介绍了我国电力行业发展现状与未来、电力市场与电力市场营销概述以及智能电网与电力企业营销管理创新。后面重点阐释了电力市场、电力市场营销、电力市场营销管理、电力营销项目管理、乡镇供电所的营业管理与智能电力营销管理的内容。本书本着与时俱进的基本原则，坚持理论联系实践的马克思主义辩证思想，除基本的电力市场营销理论外，还涉及大量智能电网与电力营销管理等创新技术的应用，以期为电力企业的营销服务效果带来一些指导作用，也希望本书能给广大电力行业工作人员带来参考性意见。

As we all know, there are many factors that need to be considered when carrying out the design of road and bridge projects, such as ensuring high construction safety and ensuring low consumption costs. In the past, when people carried out design work, they mostly carried out custom design. Its advantage is that it can gradually meet each design requirement from the minimum design requirements, but it also has obvious shortcomings, such as the inability to handle some unclear elements appearing in the structure layout process, and it is even more inconsistent with construction safety regulations, resulting in uncontrollable costs. In recent years, road and bridge collapse accidents have occurred in our country, and the reason for this phenomenon is, from a specific level, the reason is that the structure of road bridge is damaged, which makes its bearing capacity worse. Therefore, in order to ensure that the road bridge can be well maintained, increase its use time, increase the safety index, prevent the occurrence of early damage, and reduce subsequent maintenance funds, it is necessary to actively implement the structured design thinking.

Therefore, this book analyzes the design and application of road and bridge concrete from the content of seven chapters, hoping to have a certain effect.

前言

众所周知，在开展道桥项目设计工作的时候需要考虑的要素非常多，比如要确保施工的安全性高，要保证耗用的成本少等。在过去的时候，人们开展设计工作的时候，多是以定制设计为中心开展的。它的优点在于可以从最低设计需求人手逐步满足每个设计需求，但是它也存在明显的不足之处，比如无法很好的处理结构布局过程中出现的一些无法明确的要素，更加不符合施工安全规定，导致成本不可控。最近几年，我们国家不断发生道路桥梁塌陷事故，而之所以会出现这种现象，从特定层面上来看，原因在于道路桥梁的结构受到损伤进而使得它的受力能力变差。因此，为了确保道路桥梁能够被很好的维护，增加它的使用时间，提升安全指数，防止早期损害现象出现，减少后续维护资金，就要积极落实结构化设计思想。

因此本书从七章内容道路桥梁混凝土设计与应用进行全面的分析，希望有一定的作用。